Four mockups exploring different tones and themes for the CKA endowment webpage.
Each takes a distinct approach — select one to preview. These are starting points for committee discussion.
Assumes the audience may not know what an endowment is. Starts from fundamentals with clear, accessible explanations of how endowments work.
Action-oriented with prominent donate buttons, clear next steps, and multiple pathways for different types of donors to give immediately.
Emphasizes the causes and mission of CKA. Appeals to donors' desire to create lasting, meaningful change in the Korean-American community.
Emphasizes fiscal responsibility, investment stewardship, and transparent reporting. Builds trust with sophisticated, institutional-minded donors.
Combines the mission storytelling and named giving tiers of Option 3 with the direct CTAs and giving paths of Option 2, backed by a condensed governance trust footer from Option 4. This is the approach most aligned with current nonprofit endowment page best practices.